Grocery retailers are facing three generations of digital consumers who aren’t shy about stating their needs (or wants). They cast their votes with their dollars and amplify their opinions via social media. So who are these consumers? How do you attract new customers while retaining your loyal consumers? Do you really need to go digital? 

About the White Paper

THE NEW CONSUMER ACROSS GENERATIONS
CUSTOMIZED EXPERIENCES & THE RISE OF iGROCERY
DIGITAL DISRUPTION IN PERSPECTIVE
1 in 4
BUY
groceries online
100Bn
MARKET 
by year 2025
70%+
WILL BUY
 online by 2027

Today’s dynamic business environment is fueled by a global marketplace that’s largely unrestricted by physical location. Affordable technologies help retailers accurately identify and understand their customers, and companies are learning how to incorporate this data to create better customer experiences and ultimately increase revenue.

Consumer online grocery shopping statistics:

Sponsored by

2018 Report:
Riding Retail's

Waves of Change

In recent years countless retailers raced to be everywhere and ended up lost… or nowhere. On the flip side, a handful of retailers traded the quest for ubiquity for holistic digital strategies driven by data – they were successful. Integrated technologies, not disparate systems, enable retailers to be remarkable when it counts most in the eyes of consumers. 

YOU'LL LEARN ABOUT: 

  • What online shoppers prefer in retail experiences, both online and off
  • Where retail experts predict to see the biggest changes occurring in the coming years
  • How new trends are shaping the behavior of shoppers

KEY FINDINGS:

  • 2018 brings promising growth for both consumer adoption of in-home virtual assistants and retailer adoption of voice-activated search and shopping capabilities. 1 in 5 online shoppers own an in-home digital assistant, the home is now a point of sale and a point of customer service.
  • Digital-first, cohesive retail takes center stage. Retailers do not need to be everywhere, but they need to be there when it counts - especially when it comes to customer service. 
  • Physical retail is here to stay, but lackluster in-store experiences are not. Retailers need to consider becoming entertainment and experiential centers, instead of distribution centers.  

FMI & Nielsen

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"The future is not set. There is no fate but what we make for ourselves."
- John Connor

YOU'LL LEARN ABOUT: 

  • What online shoppers prefer in retail experiences, both online and off
  • Where retail experts predict to see the biggest changes occurring in the coming years
  • How new trends are shaping the behavior of shoppers

KEY FINDINGS:

  • 2018 brings promising growth for both consumer adoption of in-home virtual assistants and retailer adoption of voice-activated search and shopping capabilities. 1 in 5 online shoppers own an in-home digital assistant, the home is now a point of sale and a point of customer service.
  • Digital-first, cohesive retail takes center stage. Retailers do not need to be everywhere, but they need to be there when it counts - especially when it comes to customer service. 
  • Physical retail is here to stay, but lackluster in-store experiences are not. Retailers need to consider becoming entertainment and experiential centers, instead of distribution centers.  

2018 Report:
Riding Retail's

Waves of Change

In recent years countless retailers raced to be everywhere and ended up lost… or nowhere. On the flip side, a handful of retailers traded the quest for ubiquity for holistic digital strategies driven by data – they were successful. Integrated technologies, not disparate systems, enable retailers to be remarkable when it counts most in the eyes of consumers. 

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